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Could we be using personal data for purposes different from those for which it was originally collected?
Could we be using personal data for purposes different from those for which it was originally collected?
The principle of purpose limitation, as defined in the General Data Protection Regulation (GDPR) and echoed in many global privacy frameworks, requires that personal data is collected for specified, explicit, and legitimate purposes and not further processed in a way incompatible with those purposes. Data repurposing is a significant challenge when applying this principle. If datasets were originally collected for a different purpose, their reuse without proper consent or legal justification may violate privacy regulations and ethical standards.
If you answered Yes then you are at risk
If you are not sure, then you might be at risk too
Recommendations
- Consult with your privacy officer or legal team to verify the original purpose of the data collection and evaluate any constraints or legal requirements.
- If data repurposing is necessary, consider obtaining additional consent, performing a legitimate interest assessment, or applying anonymization techniques to ensure compliance.
- Additionally, document all decisions and justifications for data reuse to demonstrate accountability under privacy regulations.